The app monetizes through in-app subscriptions providing additional features and advanced editing capabilities. The app also allows users to save in a high resolution format and share directly to other social apps like YouTube, Twitter and Instagram. Inshot leverages editing features tailored for use on social media including trimming and merging, adding music and voice-over effects, layering text and emojis, incorporating transitions or filters, adding in picture in picture mode and cropping for different platform orientations. Top markets for downloads include India, Indonesia, Brazil, the US and Russia. Inshot provides this professional editing for videos used on all social apps. Not only do consumers want to watch short, looping videos, part of the allure lies in the robust video editing capabilities.
Demand for sophisticated and yet intuitive and easy to learn video editing is evident in the rise of TikTok ’s popularity. Inshot was in high demand in a creator economy where video is king and smartphone cameras have become the de facto tool for documenting everyday life. The app empowers consumers with professional editing to videos taken on their smartphones. InShot first launched in 2014, and in just over 7 years, has passed a major threshold of global downloads.
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